Making an Impact: Leadership, Design, and Change with Twisha

Making an Impact: Leadership, Design, and Change with Twisha

The Power of Design in Shaping High-Trust Organizations

How coherence in systems, workflows, and experiences unlocks stronger relationships and drives strategic growth.

Twisha Shah Brandenburg's avatar
Twisha Shah Brandenburg
Aug 18, 2025
∙ Paid

A major retailer’s mobile app promises “seamless shopping.” Yet when a guest checks inventory for pickup, three disconnected systems tell conflicting stories: a legacy tool updated twice daily, an e-commerce platform with real-time warehouse data, and store point-of-sale systems with their own isolated “truth.” The guest drives 20 minutes, only to find …

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