Making an Impact: Leadership, Design, and Change with Twisha

Making an Impact: Leadership, Design, and Change with Twisha

Proving UX Impact Without Hard Numbers

How to Showcase UX Success Without Traditional Metrics

Twisha Shah Brandenburg's avatar
Twisha Shah Brandenburg
Mar 05, 2025
∙ Paid

The Metrics Paradox in Modern Design Practice

In boardrooms across Silicon Valley and beyond, a familiar scene unfolds: designers present sleek interfaces while executives lean forward, waiting for the magic numbers that justify investment. Conversion rates, engagement lifts, and task completion times have become the lingua franca of design validation. Y…

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