Making an Impact: Leadership, Design, and Change with Twisha

Making an Impact: Leadership, Design, and Change with Twisha

Hierarchy Alone Can’t Save Your Organization

The rise of relational loops, and why the future of strategy depends on both power and coherence

Twisha Shah Brandenburg's avatar
Twisha Shah Brandenburg
Aug 04, 2025
∙ Paid

In 2023, a Fortune 100 tech firm invested $50 million in a “flawless” integration strategy, projected to yield 23% efficiency gains. The reality? Only 12% adoption. Customer satisfaction dropped. Teams quietly built shadow systems to work around the solution they were supposed to champion. Most organizations don’t fail because their strategies are bad. …

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