Making an Impact: Leadership, Design, and Change with Twisha

Making an Impact: Leadership, Design, and Change with Twisha

Beyond the Dashboard: A Design Leader’s Framework for Meaningful Metrics

A Playbook for Impactful, Insightful, and Human-Centered Product Design

Twisha Shah Brandenburg's avatar
Twisha Shah Brandenburg
Apr 10, 2025
∙ Paid

“If it can’t be measured, it can’t be improved.”
True, but only if you measure the right things the right way.

The Leadership Challenge

As design leaders, we face a persistent paradox: the work that creates the most value, fostering trust, reducing friction, and building emotional connection, is often the hardest to measure. Meanwhile, executives demand da…

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